Selah & Co/Portfolio/Major Giver Dashboard
Strategic Measure · Nonprofit Fundraising Organisation

Major Giver Trend &
Strategic Measures Dashboard

A Power BI dashboard built for a Major Giver fundraising team, giving visibility of giving cycles, giving trends and the strategic measures that inform donor relationship and revenue decisions.

Client
Nonprofit fundraising organisation — confidential
Role
Finance BI Consultant
Stack
Power BI · DAX
Status
Delivered
Context

The situation

The Major Giver fundraising team needed a way to track giving cycles and donor behaviour over time without relying on manual exports for every strategy review. Five strategic measures had been identified by the team as core to donor relationship decisions, but there was no dashboard tying them together.

The Shift

Before & after

Before

Giving cycle and donor trend analysis required manual compilation ahead of each strategy review, with the team's five strategic measures tracked separately rather than in one connected view.

After

The fundraising team has a single dashboard showing giving cycle trends, giving type breakdown and the five strategic measures together, used directly in donor strategy and relationship management decisions.

Approach

What was built

01
Giving cycle analysis — average giving by month and by year, tracked against targets and prior periods.
02
Giving type breakdown giving visibility of the different ways major givers contribute, to support more targeted donor engagement.
03
Trend reporting used directly by the Major Giver fundraiser team to inform donor strategy and relationship management decisions.
Outcome

Where it stands

2
Giving cycles tracked — monthly & yearly
5
Key strategic measures defined and tracked
1
Single dashboard, team-wide adoption
Current production status of this dashboard has not been reconfirmed with the client since delivery; figures shown reflect the scope delivered.
Power BI DAX Fundraising Analytics Donor Trends KPI Reporting

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