Finance BI Consultant · Melbourne, Australia

Linda Khong

Selah & Co — Turning company data into decisions that move businesses forward

I help finance leaders and business owners see their numbers clearly — building Power BI dashboards and reporting across financial statements, sales KPIs and sales trends, and operational intelligence. My specialist focus is financial reporting: the P&L, Cash Flow and Balance Sheet that CFOs and boards rely on. All of it connected across ERP systems, bespoke platforms and industry-specific systems — and built to become the foundation of how leadership actually runs their business.

20+
Dashboards
in Production
4
Business Domains
Delivered
4+
Years
Power BI
About

Finance intelligence.
Built for the people who run businesses.

I am a Finance BI Consultant and Business Analyst based in Melbourne, Australia, specialising in Power BI reporting and data architecture — connecting diverse data sources including ERP systems, bespoke platforms and industry-specific systems into unified, reliable reporting. My work spans financial reporting, sales KPI tracking, sales trend analysis and operational dashboards, with a specialist focus in financial reporting: the statements and structures that give leadership a complete picture of business health.


My work sits at the intersection of financial expertise and data technology — helping CFOs, Finance Managers and business owners replace fragmented manual reporting with reliable, real-time intelligence they can act on.


I work with businesses in financial services, agribusiness and related sectors, with a focus on delivering reporting solutions that are embedded in how leadership actually works — not just built and forgotten.

What I bring

A rare combination of financial domain knowledge and technical BI capability — I understand what the numbers mean and how to build the architecture that makes them reliable, consistent and accessible to decision-makers at every level.

How I work

I start by understanding how your leadership team actually uses information — what decisions they need to make, what questions they are trying to answer — and work backwards from there. Every deliverable is built to be used, not just to look good.

Services

What I deliver

📊

Financial Reporting Suite

My core specialism — end-to-end Power BI financial reporting covering Income Statement, Cash Flow and Balance Sheet, connected directly to your data source. Drill-down capable, automated and designed for CFO and board-level use. Alongside financial statements, I build sales KPI dashboards and sales trend reporting that give commercial leaders the visibility they need to act.

🌾

Operational Intelligence

Operational dashboards that give leadership teams real-time visibility of production, productivity and performance — designed with the people who use them for the decisions that matter most to the business.

📈

Sales KPI & Performance Measures

Sales dashboards and KPI reporting that give commercial teams and leadership real-time visibility of revenue performance, sales trends and key measures — built in Power BI as a standalone capability or integrated alongside operational reporting, depending on how your business needs to see sales data.

🏗️

Reporting Data Model

Front-end reporting data model — star schema design, relationship modelling and documented KPI definitions underpinning every dashboard. This is the layer report users and stakeholders interact with: clean, consistent and built so every number ties back to a single source of truth.

🔗

ERP & Direct Systems Integration

Back-end systems integration — connecting to ERP systems, bespoke platforms and industry-specific systems at the source, then extracting and transforming raw operational and financial data via ETL and Dataflows before it ever reaches a report. This is the plumbing that makes automated, manual-export-free refresh possible.

🎯

KPI Design & Alignment

Working with leadership to define, align and formalise the KPIs that matter — translating strategic priorities into measurable, data-driven metrics embedded in your reporting and decision-making processes.

Portfolio

Selected work

The following projects represent real delivered work. Client names are withheld by agreement. All data shown is illustrative.

Financial Intelligence
Agribusiness · Victoria, Australia

Financial Intelligence Suite — P&L, Cash Flow & Balance Sheet

Built a complete financial reporting suite in Power BI directly connected to the client's ERP system — replacing fragmented manual financial reporting with a single, reliable, drill-down capable financial intelligence layer for the CFO and senior leadership team.

  • Income statement (P&L) dashboard with actual vs budget vs prior year variance analysis, drill-down by department and cost centre, and trend forecasting
  • Cash flow dashboard providing real-time actual cash movements and forward-looking forecast — replacing the CFO's manual cash flow process entirely
  • Balance sheet dashboard with correct data modelling of assets, liabilities and equity — integrated with P&L and cash flow into a navigable financial suite
  • Shared financial data model — chart of accounts hierarchy, date intelligence, documented KPI definitions — underpinning all three statements
  • Dataflows architecture as single source of truth, automatically refreshed from the ERP system with zero manual intervention
3
Financial statements in Power BI
1
Single source of truth
CFO
Primary beneficiary confirmed
Power BI DAX Financial Modelling P&L Reporting Cash Flow Balance Sheet Dataflows ERP Systems
View Case Study →
Operations Intelligence
Agribusiness · Victoria, Australia

Farm Operational Dashboard — Crops, Harvest & Yield

Designed and delivered a multi-site farm operations reporting suite — transforming fragmented field-level data into a unified, real-time performance visibility platform used at every level of the business.

  • Multi-site farm operations dashboard — productivity, resource utilisation and seasonal trend analysis across all sites
  • Crop and harvest monitoring — yield tracking by site, crop type and season, with variance against forecast
  • Chemical and fertiliser application monitoring — usage tracking, cost analysis and compliance visibility
  • Farm Operational Systems to Power BI integration via structured Dataflows — automated refresh, zero manual data entry
  • Dashboards adopted as the baseline intelligence layer for all monthly senior leadership reviews — used by CEO, CFO, company owners and farm managers
100%
Farm operational optimisation driven
3
Farm dashboards delivered
0
Manual data processes remaining
Power BI Dataflows DAX Yield Tracking Operational KPIs Bespoke Systems
View Case Study →
Operations Intelligence
Agribusiness · Victoria, Australia

Sales, Packhouse & Warehouse Operational Dashboard

Designed and delivered an operational reporting suite spanning sales, packhouse and warehouse functions — giving distribution and commercial leadership real-time visibility of sales performance, productivity and waste across the dispatch chain.

  • Sales trend and KPI dashboard tracking revenue performance, sales trends and key measures alongside operational data
  • Packhouse productivity dashboard tracking throughput, efficiency and performance trends in real time
  • Warehouse and distribution monitoring — dispatch volumes, productivity by shift and team performance
  • Waste tracking across packing and warehouse operations — identifying loss points and cost impact
  • Sales & Operational Systems to Power BI integration via structured Dataflows — automated refresh, zero manual data entry
  • Dashboards adopted as part of the monthly senior leadership review cycle — used by CEO, CFO, company owners and operations managers
3
Functions monitored — sales, packhouse & warehouse
100%
Leadership meeting and operational optimisation driven
0
Manual data processes remaining
Power BI Dataflows DAX Sales KPIs Productivity Tracking Waste Monitoring Bespoke Systems
View Case Study →
Strategic Measure
Nonprofit Fundraising Organisation

Major Giver Trend & Strategic Measures Dashboard

Built a Power BI dashboard for the Major Giver fundraising team — giving them visibility of giving cycles, giving trends and the key strategic measures that drive donor relationship and revenue decisions.

  • Giving cycle analysis — average giving by month and by year, tracked against targets and prior periods
  • Giving type breakdown — visibility of the different ways major givers contribute, supporting more targeted donor engagement
  • Trend reporting used by the Major Giver fundraiser team to inform donor strategy and relationship management decisions
2
Giving cycles tracked — monthly & yearly
5
Key strategic measures defined
1
Single dashboard, team-wide adoption
Power BI DAX Fundraising Analytics Donor Trends KPI Reporting
View Case Study →
Technical Skills

Tools & technologies

📈
Power BI
Dashboard design, data modelling, report publishing and Power BI Service management
DAX
Financial measures, time intelligence, variance analysis, budget vs actuals and YTD calculations
🔄
Dataflows
ETL data architecture, single source of truth design, automated refresh and data model documentation
🏢
ERP Systems
ERP integration across platforms, financial data extraction, Power BI connectivity and chart of accounts modelling
🔍
Power Query
Data transformation, M language, data cleaning and loading from ERP and operational sources
🗄️
Star Schema
Fact and dimension table design, relationship management, performance optimisation and data model architecture
💼
Business Analysis
Requirements gathering, process mapping, stakeholder engagement and solution design
💹
Financial Reporting
P&L, cash flow, balance sheet, management reporting, KPI frameworks and CFO-level financial intelligence
Credentials

Certifications & development

In Progress

PL-300

Microsoft Power BI Data Analyst

The Microsoft recognised certification for Power BI professionals — covering data preparation, modelling, visualisation and governance. Target: October 2026.
Planned — 2027

DP-900

Microsoft Azure Data Fundamentals

Foundation-level Azure data platform certification covering data concepts, relational and non-relational data, and analytics workloads.
Planned — 2027

DP-700

Microsoft Fabric Data Engineer Associate

Fabric-native data engineering credential covering Lakehouse, Dataflows Gen2, pipeline orchestration and real-time analytics — extending the BI skillset into Microsoft Fabric.
Planned — 2027

DP-203

Microsoft Azure Data Engineer Associate

Advanced Azure data engineering credential — data storage, processing and pipeline architecture. Supports transition to enterprise-grade data solutions.
Contact

Let's work together

Available for consulting engagements in Melbourne and remotely. Specialising in financial reporting, operational intelligence and ERP-to-Power BI architecture. Engagements are scoped first, then quoted on a time and materials basis.

📍
Location
Melbourne, Victoria, Australia
✉️
Email
linda@selahnco.com.au
🎯
Availability
Currently accepting select engagements
💰
Engagement Model
Scoping call first, then a time & materials quote